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Facebook: 

Meta Business 

Suite

  • Roles: UX design – content · Product design co-creation · Strategy · Stakeholder management

I led UX content design and collaborated with the product team on design and strategy within the Core Ads team in Meta Business Suite. The role involved working with a cross-functional group to help advertisers reach audiences globally. 


Due to NDAs, I’m not allowed to publicly share projects that I worked on.

The team

UX Content Designer · Product Designers x 2 · UX Researcher · Localization Manager · Product Manager · Engineering

Key Areas

— PROJECT

Ad Creation


— ROLES

Content design

Product design collaboration

Improving the way small businesses create ads – whether it's building an ad from scratch, or boosting their organic content. Simplifying the ad creation experience for users with varying levels of tech-savviness. Ensuring advertisers had the tools and features they needed to create ads that got them results for their ad spend with the least friction.

— PROJECT

Audiences


— ROLES

Content design

Product design collaboration

Cross-functional collaboration

Strategy

Building tools for businesses to target and reach the right audiences who are interested in buying their product or service. Helping our customers choose audiences by giving them the right information, and presenting it at the right time.

— PROJECT

Budgets


— ROLES

Content design

Product design collaboration

Cross-functional collaboration

Helping small business advertisers choose the right ad budget for exposure to the target audiences that they want to reach. Ensuring they were well-informed about the returns they would get for the amounts they chose to spend on ads, and the audiences they decided to target.

— PROJECT

Ads Management


— ROLES

Content design

Product design collaboration

Assisting small business advertisers in managing their ad campaigns across Facebook, Instagram, and messaging, to ensure their messages reach their chosen audiences.