Facebook:
Meta Business
Suite
- Roles: UX design – content · Product design co-creation · Strategy · Stakeholder management
I led UX content design and collaborated with the product team on design and strategy within the Core Ads team in Meta Business Suite. The role involved working with a cross-functional group to help advertisers reach audiences globally.
Due to NDAs, I’m not allowed to publicly discuss processes, research findings, and business outcomes of these projects.
The team
UX Content Designer · Product Designers x 2 · UX Researcher · Localization Manager · Product Manager · Engineering
Key Areas
— PROJECT
Ad Creation
— ROLES
Content design
Product design collaboration
Improving the way small businesses create ads – whether it's building an ad from scratch, or boosting their organic content. Simplifying the ad creation experience for users with varying levels of tech-savviness. Ensuring advertisers had the tools and features they needed to create ads that got them results for their ad spend with the least friction.
— PROJECT
Audiences
— ROLES
Content design
Product design collaboration
Cross-functional collaboration
Strategy
Building tools for businesses to target and reach the right audiences who are interested in buying their product or service. Helping our customers choose audiences by giving them the right information, and presenting it at the right time.
— PROJECT
Budgets
— ROLES
Content design
Product design collaboration
Cross-functional collaboration
Helping small business advertisers choose the right ad budget for exposure to the target audiences that they want to reach. Ensuring they were well-informed about the returns they would get for the amounts they chose to spend on ads, and the audiences they decided to target.
— PROJECT
Ads Management
— ROLES
Content design
Product design collaboration
Assisting small business advertisers in managing their ad campaigns across Facebook, Instagram, and messaging, to ensure their messages reach their chosen audiences.
